Art: Michael Richey White
This week’s episode features an industry executive who is Apple Music’s first Global Senior Director of Music Publishing. She leads a team that cultivates and fosters relationships with music publishers and songwriters, ensuring licensing, payments, and creative solutions are readily available and handled appropriately. Our guest began her career in the entertainment industry as a barrister in the U.K. and then an entertainment litigation attorney at Mitchell, Silberberg & Knupp in Los Angeles, CA. She was appointed to her post at Apple in 2018 when she hung up her barrister’s wig and transitioned from the legal side of the entertainment industry to the business. In her more than 14 years at Apple, she has been intimately involved in the expansion of iTunes to countless countries around the world, the launch of Apple Music in more than 100 countries on one day (including being responsible for licensing of all publishing rights for the service outside the US), and played a key role in all 10 editions of the iTunes Festival (the Apple Music Festival in its latter years). Over this time she has become very well-acquainted with the music publishing landscape, and the music publisher and collection society community around the world, having been in the thick of numerous shifts in the music publishing landscape since 2007. The creation of music, and the ecosystem and industry that nurtures that, is her passion. And The Executive Is… Elena Segal!